Unicity
Updating: https://www.saferworld-global.org/downloads/Vacancies/digital-communications-manager-oct-2023_2.pdf
1
Digital Communicaitons Manager (Sept 2023)
JOB DESCRIPTION
.
Job Title:
Digital Communications
Manager
Location
:
Based in one of the Saferworld
o
ffices
(London,
Nairobi, Kampala, Bishkek)
.
National T&C’s will be
offered and the right to work in that specific country will
be required.
Flexible location
within Saferworld working
hours
will be
considered
.
Reporting to:
Head of Communications
Management responsibility (if
applicable)
Salary:
Grade F The UK salary is £42,115
-
£46,020. Based on
the location of the applicant, the national salary
structures of the corresponding country will apply.
Contract terms and hours:
Full
-
time, permanent
Sta
ndard working week is
37.5 hours
Background
:
Saferworld is an independent, not
-
for
-
profit international organisation working to prevent violent conflict and build
safer lives in countries and territories across Africa, Asia and the Middle East. We work in solidarity with people
affected by conflict t
o improve their safety and sense of security, and conduct wider research and analysis. We
use this evidence and learning to improve local, national and international policies and practices that can help
build lasting peace. Our priority is people
–
we beli
eve in a world where everyone can lead peaceful, fulfilling lives,
free from fear and insecurity.
The primary purpose of the communications team is to lead, facilitate and support collaborative efforts across the
organisation to reinforce Saferworld’s standing as a centre of expertise on peace, gender and security issues
and
t
o realise Saferworld’s goa
ls
as
outlined in the organisational strategic plan.
We
achieve this
through
producing
high
-
quality, relevant and timely communications that are coordinated across our different geographic and
thematic priorities and delivered via our communications platfo
rms.
Job purpose
:
This position is an exciting opportunity for a digital communications specialist to play a
core
role in Saferworld’s
communications team
,
support
other
teams in their communications outputs
,
and
oversee
the digital innovation of
Saferworld’s
peacebuilding programming
.
The Digital Communications Manager will be a digital native who can
take Saferworld’s digital communications to the next level.
The
Digital
Communication
s
Manager will lead and champion
digital engagement across the organisation. They
will
support
the delivery
of Saferworld’s communications st
rategy
and will
be responsible for
ensuring
the
effective
strategy, delivery
and evaluation of all digital activities. This include
s
managing d
igital channels
(
Saferworld’s social
media
and
website
)
and
providing
support for
associated websites. The
Digital Communications Manager
will ensure
effective online
engagement
and
take forward
online fundraising
, using analysis of audience data to maximise our
reach
. They will
work with programme teams to explore
,
develop
and pilot
potential applications
of digital
communications technology
in
the implementation of
Saferworld
’s
peacebuilding
programmes
, tailored to the
different info
rmation environments
in which we work
. The
post
-
holder
will work closely with communications
, policy,
advocacy
and programme colleagues to develop social media, website and newsletter content.
A key aim
will be
to
lead the development of a
digital
strategy.
2
Digital Communicaitons Manager (Sept 2023)
Roles and responsibilities
:
Strategy and development
•
Develop strategies, tools
and applications to increase supporter conversion, engagement and retention,
based on
a thorough understanding of our audience.
•
Keep abreast of development
s
in the digital arena
(
including in relation to digital innovations in
peacebuilding practice
)
,
ide
ntify new digital opportunities and be a digital champion for the charity.
•
Develop
and implement
a digital engagement strategy, including search engine optimisation across all of
our online content.
•
As part of the communications team, support the
Head of Communications
to develop, implement and
evaluate Saferworld’s communications strategy.
•
Ensure organisational messaging is implemented consistently across the range of communications
materials, in line with Saferworld’s editorial and brand guideli
nes.
•
Coordinate with Saferworld’s security, IT and operations teams on digital security.
Content development, production and promotion
•
Coordinate and steer development of
our
digital content strategy, digital engagement and upcoming
content plan, ensurin
g content is coherently scheduled.
•
With the communications team, plan and produce compelling web content which brings our mission to our
target audiences and makes a lasting impact in supporting our communications objectives.
•
Locate and work with
third
-
party organisations and bloggers to promote the organisation.
•
Support offline events with online copy and live
tweeting.
•
Design content optimised for conversion and search engine optimisation.
•
Oversee the production and distribution of Saferworld’s
monthly e
-
newsletter and other email updates
,
including
the
development of new formats
.
•
Continually monitor
data and digital performance, and present findings to the communications, leadership
and other teams, to ensure we create and design content that resonates with audiences.
Saferworld’s website
•
Ensure
Saferworld’s website provide
s
trusted, interesting, informative and up
-
to
-
date
online content; work
with internal contributors to make sure their content reflects our standards and expertise.
Ensure fixed
website pages are regularly updated and accessible.
•
Manage the upkeep and develop
ment of Saferworld’s English,
Somali,
Arabic, Chinese and Russian
websites.
•
Work with IT developers and
third
-
party
providers on technical issues or development.
•
Manage Saferworld’s
Google AdWords
account
.
•
Ensure corporate identity is adhered to
online and all legal requirements are met, while working towards
accessibility in all content across a range of devices.
Social media
•
Ma
nage Saferworld
accounts across all major social media platforms: Twitter,
Instagram,
Facebook,
YouTube and Linked
I
n.
•
Ensure all social media communication takes into account country
-
and issue
-
specific sensitivities.
•
Keep up to date
on
upcoming trends and developments within the field of social media
and
o
n
how
we
can incorporate
these into Saferworld’s social media
.
•
Ke
ep the
Head of Communications
informed of significant problems that might jeopardise the well
-
being
of the organisation, informing regional heads and the executive team where necessary
.
•
Support country programmes to
analyse
patterns of
social media
usage
and monitor
social media
traffic
to
identify and track conflict and security dynamics
in their context
s
. Support them
to make use of
social
media and
other
digital communications technologies
, when appropriate,
to help achieve programme
objectives.
Monitoring, evaluation and reporting
•
Monitor, evaluate and communicate statistics and results from our digital work, including on the
performance of the organisation’s digital channels using tools like Google
Analytics and Sprout Social.
•
Provide suggestions for improvement of digital content based on
monitoring, evaluation and learning
.
•
Monitor and evaluate content tracking indicators, report on key outcomes, and assess implications for
future approaches as par
t of the communications team
’s
monthly monitoring
.
•
Report on specific content as needed for donor reporting.
•
Evaluate and communicate statistics and results of our digital content within Saferworld.
Capacity building
3
Digital Communicaitons Manager (Sept 2023)
•
Train other members of the organisation
in digital skills where possible and run sessions within the
communications learning group as needed.
Applicable skills include
potent
i
al
use
s
of
digital platforms for
programmatic functions
–
such as training, dialogue facilitation
and
advocacy
–
and mitigati
o
n of related
risks
.
Also relevan
t
are digital data collection, analysis and visualisation.
•
Train other Saferworld teams on
wider
communicatio
ns
and
on digital content creation.
Key working relationships
•
Colleagues in the communications team
–
Work col
laboratively; share information
; implement
commu
nications
strategy;
support communications team colleagues on content as needed
;
report on
progress made across the communications team.
•
Colleagues in policy
,
advocacy and research teams
–
S
upport the production and dissemination of
blogs, comment pieces, social media and
case
studies
for Saferworld policy, advocacy and research
teams
.
Work with teams to disseminate content digitally.
•
Colle
agues in p
rogramme teams
–
Support teams in developing, editing and producing digital content
i
ncluding blogs, case studies, comment pieces
and digital material.
Also support them to integrate digital
innovations into their programme activities.
Act as
a
communications point person for specific programme
teams, providing support and facilitating mon
thly coordination calls.
•
External stakeholders
–
Maintain and develop new relations with web developers, social media account
systems, Google
AdWords
and digital stakeholders.
Scope and accountability
Decision making and limits of
authority
•
This is a senior role and you will be expected to assist in making
strategic decisions, although the Head of Communications will provide
direction on this.
Financial resources
•
You will work with the Head of Communications to manage the digital
budget and
related services budget.
•
You will be responsible for coordinating, planning and leading digital
activities in the organisation.
Other resources
•
With support from the Head of Communications
, you will be
responsible
for
the
quality, accuracy and maintenance of website, social media,
databases and systems.
•
Responsible for Google
AdWords,
including budget
ing
and paid social
media
.
People management
•
Coaching/mentoring of staff on digital
communications,
including other
members of the communications team and programme communications
leads.
Legal, regulatory and
compliance responsibility
•
Responsible for Google
AdWords
compliance
and website and digital
GDPR compliance.
P
erson specification
Knowledge, qualifications and experience
•
E
xperience in a
digital
communications
or
digital
marketing
role
.
Essential experience
•
Experience in developing digital engagement
strategies.
•
Experience in content
creation for social media and website
s
, including newsletters.
•
Experience of managing social media accounts
(Linked
I
n, Twitter, Facebook, Instagram
, WhatsApp
)
and
analytics
reporting
to inform communications
.
•
Strong knowledge of digital metric
s
including Google Analytics
4
and Sprout Social
and
translating
data
into insights for different
people.
•
E
xperience managing
a
website
content management
system.
•
Experience of
communications work in a multilingual environment and with staff in different locations.
Desirable experience
•
Experience of line managing staff, interns or volunteers.
4
Digital Communicaitons Manager (Sept 2023)
•
Knowledge
and experience of applying digital communications
technologies
to social pro
blems
, ideally to
address insecurity and violent conflict
.
•
Knowledge
and experience
of international relations, peace and conflict, human rights, gender,
humanitarian
aid
and
/or
development
.
Skills and abilities
•
Excellent written and oral communication skills for different audiences.
•
Excellent communication and interpersonal skills with a collaborative, problem
-
solving attitude and
approach.
•
Ability to liaise effectively in person and remotely with a wide range of people at all levels and across
different cultures and act with credibility, tact and sensitivity.
•
A proactive, can
-
do, value
-
for
-
money approach to get the job done in a positive and
collaborative way.
•
Project management skills to ensure timely and quality communications products by working with external
and internal stakeholders.
•
Proven ability to work with remote teams to deliver projects.
•
Fluency in English, knowledge of second lan
guage desirable.
Personal qualities
•
Self
-
mot
ivated, with a flexible and enthusiastic approach to work
.
•
Willingness to take on and ‘own’ projects to develop knowledge and experience
.
•
Always looking for ways to improve things and develop self
.
•
Sensitive, flexible and responsive to the changing needs of an organisation
.
•
Commitment to and compliance with Saferworld’s safeguarding principles
.
•
Commitment to respect and value equality and diversity and
an
understanding of how this applies to own
area
of work
.
•
Understanding of and commitment to Saferworld’s strategic direction and core values
.
•
Commitment to own continuing personal and professional development
.
•
Commitment to improving internal and external communications and to fostering a collaborativ
e work
environment
.
Other requirements
•
Able to work out of hours during any critical incident or emergency.
•
Able to travel internationally (up to four weeks per year).
Application process
To apply:
please
send your CV and a cover letter addressing the person specification and why you feel your
experience matches the requirements of the role to
jobs@saferworld.org.uk
with job ref
(DC0M
-
23)
Deadline for applications:
2 October 2023